Jules Brooke

HYOPR Founder + PR Dynamo

Jules is passionate about helping small businesses. Jules started her own graphic design company before setting up her PR agency, Handle Communications, in 2003. Handle Communications worked with numerous small and micro businesses and start-ups over the following years and Jules soon realised that although many people couldn’t afford to hire a PR agency, they had great stories to tell and the media would be excited to hear from them. So, in the aftermath of the GFC in 2008, Jules decided to set up Handle Your Own PR. Jules is quite entrepreneurial and as well as managing her own small businesses, she has also had a few products on the market. She works hard to show people that doing PR is a skill that can be learned and she believes wholeheartedly that it is the best choice for anyone who wants to create awareness of their brand.

FEATURED

Your Story is the Start of Our Story

Handle Your Own PR was born in 2008 by PR expert Jules Brooke of Melbourne, Australia, after realizing that hiring a PR agency was out of the financial reach of most entrepreneurs, small businesses, innovators and inventors. Since its inception in 2008, Handle Your Own PR...

Meet the warrior mom who goes the distance for spiral cord injury awareness

 By Krista / Lifestyle

Warrior Momz advocate Kay Ledson generated a lot of media interest when she walked more than 3,000 miles to raise awareness for those living with spinal cord injuries..

An interview with the mogul mom editor-in-chief gabriela ribiero

By Krista / Lifestyle

Gabriella Ribeiro offers a space for mompreneurs to network in beast mode, so there’s a reason people far and wide want to see their content on The Mogul Moma ...

PR Pro Tip: It's not about you! how to approach pitch- and media release-writing

By Krista / Lifestyle

When we pitch the media, we’re reaching out because we want their help. We want them to write about our brand to help us spread the word and grow our business. But...

Maximise your PR success by knowing your target market and media

By Jules / Lifestyle

Getting your target media right is crucial for the success of your PR campaign. Pitching a cute parenting story to the Australian Financial Review is unlikely to get picked...

How to get your product on TV for free!

By Jules / Lifestyle

Products are slightly different when it comes to getting them into the shows or programming. TV Publicity (or Product Placement) is very different, and much cheaper,...

How to put together a TV PR pitch

By Jules / Lifestyle

Whether you want publicity for your brand, your business or yourself, TV is the ‘Holy Grail’ of PR. We all dream of seeing our brand on TV, and even more so when it’s...

Article: Why PR is crucial for start ups

By Jules / Lifestyle

Jules Brooke’s, HYOPR founder and co-owner, article is featured on the Inside Small Business Website. A great read for any business just starting out as she ...

Which DIY PR option is best for your business?

By Jules / Lifestyle

In this week’s newsletter, we reviewed the pros and cons of the different options small businesses have for DIY tools and services. It’s easy to get confused and end...

Why not try a DIY PR package?

By Jules / Lifestyle

We’ve put together our packages for all levels of DIY PRers. With prices starting at $95+gst there is a package perfect for every business...

Proof of a media release working

By Jules / Lifestyle

A 16-year-old girl has been referred to the Australian Securities and Investments Commission for emailing out a fake press release on behalf of gas drilling...

Start your own positive PR cycle

By Jules / Lifestyle

We’ve updated the Clippings page on the site with more ideas about using one article to generate even more free publicity for your business. Read how now! Our...

HYOPR in SmartCompany 29 oct. 2013 

By Jules / Lifestyle

Handle Your Own PR is practicing what it preaches by getting mentioned in an article by Nina Hendy in a SmartCompany article from 29/10/13. The article...

WEBINAR = INSIGHTS for all

By Jules / Lifestyle

We had a great turn out for our lunchtime webinar just now. Some really unique questions added to the content. You can view the full hour of presentation...

Business-to-Business PR

By Jules / Lifestyle

Today we thought you might like to change the focus a little – to business to business PR. It may not be as ‘sexy’ as product PR but for a lot of you, this is what...

Music to your ears!

By Jules / Lifestyle

How bloody hard is it to make it as a musician in this country. Yes, there are a select few that make it onto high profile TV talent shows and get a lucky break, but...

BRW

By Jules / Lifestyle

You often receive media releases from PR people and directly from business owners. How many pitches would you get on a typical day and how do you feel...

How to get the media to take notice of your business

By Jules / Lifestyle

The NAB Small Business Summit was last week and it was a bit of a revelation! After missing the lunch (long story!) on Tuesday I turned up to see...

Interview Tips

By Jules / Lifestyle

So you’ve worked out a great story angle, bought or created a cracking media list, pitched your story, got a response and you’re going to be interviewed by...

StartUpSmart article

By Jules / Lifestyle

My-best-mistake-20120629-thumb Launching a spin-off site is one way to boost sales, but if the idea is poorly executed you could suffer setbacks rather than...

Dynamic business article

By Jules / Lifestyle

Jules Brooke and Simone Heydon had been running a full-service communications agency for six years when the GFC hit in 2008, and their client-base of SMB owners... 

How do you keep bought lists up to date?

By Jules / Lifestyle

Eleni Mitakos from Galmatic emailed us with a question. She asks, ” if we have bought contact lists from you in the past – how often should we update them? What’s...

SUE papadoulis' publicity workshop

By Jules / Lifestyle

Recently Handle Your Own PR customer, Phoebe Olsen from MyFavourite.com.au went along to Sue Papadoulis’ DIY PR 2 day course, on our recommendation...

Helping artists get publicity

By Jules / Lifestyle

We have always thought that HYOPR would be a great service for people in the arts who need to publicise their work but on a shoestring budget. Of course, that’s...

Finding the right media contacts

By Jules / Lifestyle

When you are about to start your very own PR campaign, you need to make sure you contact the right media. When we say ‘right’, we mean the media that your...

Parenting list even more contacts!

By Jules / Lifestyle

I have just finished updating the parenting media list and have added a few more contacts for those of you that are thinking of sending out a media release about...

Celebrity lotto

By Jules / Lifestyle

One great way to get your product or service some great exposure is to have a famous person photographed using it. Now we’re going to assume you don’t have a... 

A couple of things to remember

By Jules / Lifestyle

This week we discovered another little snippet of Handle Your Own PR in Mother & Baby magazine. A friend who is in the late stages of pregnancy picked it up in a...

Hit the ground running in 2011!

By Jules / Lifestyle

We know what it’s like. You’re thinking about that list of Christmas presents you need to buy and the million parties you’ve got coming up. You’re dreaming...

Be prepared!

By Wpengine / Lifestyle

Just got a great email from Mel Quick at greengoat.com.au who told us that she got a story straight away, the first time she sent her press ...


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